brand identity
how your brand looks and sounds to the world.
naming & nomenclature
What’s in a name? A lot, as it turns out. A great handle - and the terminology that goes with it - is a critical part of crafting an impactful brand.
logomarks & wordmarks
These are the cornerstones of your brand’s visual ID, and their one purpose is to be amazingly memorable. Getting this right is a tricky business, but it can reap huge long-term rewards when it’s expertly executed.
Typography & color palettes
Celadon or chartreuse? Bodoni or Futura? Does this kerning make my words look weird? We help you navigate all the complexities to nail the right choices for your brand’s unique persona.
brand pathos
Your brand’s verbal identity. Does it like conjugations and hate Oxford commas? Is it buttoned up or edgy and slangy? Whatever you choose, voice and tone will make a tremendous difference in how your brand is perceived by your target market.
Keystone graphics & icons
Accessory elements that round out the way your brand presents itself to potential customers in print and digital media.
brand guidelines
The ultimate codification of your brand’s identity, this document contains all of the above plus detailed parameters that ensure a beautiful cohesiveness across every aspect of your company’s external presence.
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