case study
vine it & cybersecurity
new year, new strategy
Vine is a growing managed IT provider with an impressive track record of providing best-in-class service to their clients.
In the middle of expansion, they realized the need to refine their message and develop a clear identity that would set them apart from competitors.
nómada was brought in to help Vine revamp their brand, uncover their core value proposition, and set a new direction for the company’s marketing strategy.
Outcomes
150% increase in conversions
90%+ qualified leads entering pipeline
50% reduction in sales cycle
brand identity
Vine’s branding was dated and didn’t project the clean, tech-forward image the company was looking for. We developed an entirely new visual and verbal identity that pays homage to the company’s origins while establishing a strong, sleek persona to carry them into the future.
Brand strategy
Vine needed to clearly define their ideal client and develop messaging that would speak directly to the decision-makers in companies that fit the profile. We established a specific set of hallmarks that focus Vine’s energy on the right prospects.
In-depth research revealed that Vine outperforms almost all their competitors in one critical area: client response time. In fact, they were 20x faster than the industry average.
With nearly 70% of potential clients citing poor customer service as their primary complaint when dealing with outsourced IT, Vine’s core value proposition became crystal clear:
Brand presence
Vine’s website and marketing collateral were focused on listing out the company’s offerings and outlining the general benefits of outsourced IT services.
Using a blend of statistics and humor, their new print collateral emphasizes the industry’s problem with customer service and quantitatively contrasts it with their lightning-fast helpdesk. Their new website is clean, clear, and direct about what sets Vine apart from the pack while neatly showcasing the company’s capabilities.
environmental design
As a bold statement to their employees and clients, Vine wanted to extend their new brand identity into the physical workspace. We designed a Zen/biophilic installation that features natural pine, faux boxwood, and indirect LED lighting to create a calming modern atmosphere in their formerly grey-and-white lobby. The flatscreen (mounted on a hidden multi-directional arm) and glass whiteboard make this space great for team meetings as well as casual client interactions.
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